February 18, 2013, Richmond, B.C. – With the recent surge of high-end performance luxury vehicle sales in Metro Vancouver, and their owners desiring individuality, Auto West Group has met this need by developing their first-ever Performance One store, which specifically caters to this ever growing market. Located at 210-10700 Cambie Road in Richmond, BC, this F1-inspired store offers owners the ability to service, tune, detail, and customize their vehicles in performance, aerodynamics, and styling.

Boasting a 2,500 square foot two-level state-of-the-art facility, Performance One sets itself apart from all other tuning shops with a service bay inspired by Formula One Racing – pairing performance with precision. Directly overlooking the impressive service bay, their clients can view their high-end vehicles being worked on from the Performance One customer lounge, while exchanging similar interests with other performance enthusiasts.

While the facility sets the tone for the level of excellence expected of this store, it is truly the Performance One staff who leave a lasting impression on their client base. Highly experienced Store Manager, Mike Lugni, comes from a long history of performance tuning, offering every client not only exceptional service, but also access to his extensive knowledge and background of the tuning industry. In addition to Lugni’s experience, Performance One uses certified technicians specifically experienced to work on high-end vehicles. Whether it be engine management systems, aerodynamic styling, or performance wheels, Performance One’s staff and facility are certainly the trusted choices for all high-end tuning enthusiasts.

“We are so excited to put our knowledge and expertise with high-end vehicles in action with the opening of our Performance One store,” says Pete Sargent, Project Development Manager of Auto West Group. “In honouring our commitment to consistently offer premium service in an ever-changing market, we’ve created a store where owners can bring in their luxury vehicles and are guaranteed exceptional results.”

Auto West Group thrives on being committed to the public, and providing them with resources they need to seamlessly enjoy their experience with their vehicle. The Performance One store will be a perfect addition to their already extensive portfolio of innovative award-winning facilities, including MINI Richmond, which is the largest and most environmentally sustainable MINI dealership in Canada and Auto West BMW, Canada’s first eco-luxury showroom and service centre.

“We are passionate about our customers and the vehicles we serve and this is reflected in the honest and hands-on service we provide our customers,” says Joachim Neumann, Founder of Auto West Group. He adds, “We listen to what our customers are asking for and in response to an overwhelming request for a full-service store, specifically designed to serve high-end vehicles, we’ve created the Performance One store.”

For more information about the new Performance One store, please visit https://performance.classicgarage.ca.

About Auto West Group

The Auto West Group is one of Canada’s premier luxury automotive groups. Operating out of the Vancouver area since May 1986, Auto West Group is a top provider of luxury automobiles, offering an unparalleled purchasing experience. Auto West Group has over 180 team members, three companies and four locations: Auto West BMW, MINI Richmond, Auto West Infiniti, and Performance One. The company shines above the competition by providing personalized, hands-on service that truly exemplifies the luxury automotive industry.

Amidst a competitive automotive landscape, Auto West Group has maintained its edge and secured a significant, loyal customer base through their service levels, approach to business, and a deep appreciation for the brands they represent.

At Auto West Group, we drive your automotive experience forward through passion, performance, and innovation.

Media Contact:
Jill Grant
Auto West Group
Group Marketing Manager
jgrant (at) autowestgroup.ca
www.autowestgroup.ca